Anna Grace McGough

Sponsored Brand Event Poster and Ad

A sponsored wake surfing event was to take place and needed a poster as well as an ad made for it. The sponsor chosen was Goodwill which has a very specific color scheme of white, blue, and black. The poster was started first in Illustrator where the design was kept simple to reflect the simplicity of the Goodwill Logo. Waves were created as vector shapes and put in the center of the poster to both draw attention with a graphic and signify what the poster was about. The typeface chosen was meant to look like a 60’s surfer beach movie poster to really set in the surfer feeling. The poster's title was made as a wakeboard to clarify what the event was and to draw attention. Text hierarchy was made by the different colors of text and sections of information.

The graphics and information were then carried over to the ad design where it would be used as a bench ad. New waves were created for the ad, but the title graphic was carried over as well as the logo image and words. The text orientation was changed around to better fit the ad and a system of hierarchy was made, once again, by the sections of text and the color.